A-Mari Gin Campaign

Brief

The “A Mari Ocean Gin” illustration campaign centres on using pristine ocean water in gin-making, enhancing flavour and sustainability. It conveys luxury while invoking oceanic calm. Watercolour illustrations capture waves and shades of blue. Two final illustrations were crafted: one silhouettes the gin bottle with wave visuals, symbolizing ocean-infused gin, and evoking tranquillity. The second showcases the bottle with luxurious waves, promising an exciting experience.

Elements like blue tones and wave visuals align with the brand’s identity and ocean theme. In summary, the “A Mari Ocean Gin – Taste the Sea” campaign highlights ocean water use and sustainability commitment. Elegant watercolour wave illustrations evoke luxury, relaxation, and ocean flavours, resonating with ocean lovers.