Between The Lines Magazine Design

Brief

Challenge
Raise awareness about pollution in Joe Slovo, involve residents in a recycling strategy, and foster community participation. This empowers residents and reduces pollution in the area.

Target Market
Residents of Joe Slovo suffer from large amounts of
pollution and a lack of awareness that it affects the safety of local Joe Slovo residents.

Insights
Residents observe pollution in their area and express dissatisfaction with the absence of recycling efforts and proper waste disposal maintenance.

Concept
The #Give2GetBack Initiative introduces an awareness and recycling campaign involving both residents and the public. The aim is to gather recyclable materials from Joe Slovo and its surroundings, creating a community-driven recycling loop. This approach encourages local residents to actively participate in reducing pollution, enhancing the community, and improving their residential environment.